Corporate identity for a travel agency that wants to inspire people to travel differently

Client
Alios Tours

Year
2018

In Greek, Alios stands for difference. Stelios and Danai the founders of this travel agency in the island of Chios in Greece, created a travel agency that would introduce people a new way of experiencing the island so that they would feel like more like locals.

The corporate identity is inspired by the geometric traditional wall patterns which appear around the island. We created a logo that combines those patterns with the main elements of a typical greek summer vacation: the sun and the sea. We also added the element of olive oil which is the characteristic ingredient of the greek cuisine. We applied the graphic style in sub logos for their theme tours.