Client
Asteria Glyfada

Year
2024

Introducing the new visual identity for Asteria, the iconic gem of the Athenian Riviera. This summer, we celebrate its grand reopening with stunning new facilities designed to offer visitors an unparalleled luxury experience.

Seeking inspiration beyond the historic name "Asteria," we embarked on an exploration that drew from the plant kingdom and the natural richness surrounding Asteria. A blooming plant is a timeless metaphor for peak beauty, an ideal moment of splendor. The Asteria logo literally blossoms, with precious stars emerging from the flower, symbolizing the uniqueness of the location and the experience it offers.