Product Identity and Packaging design for a series of traditional, handmade delicacies
Dieline Awards 2017, Prepared Foods, 3rd Place
EBGE Awards 2017, Merit, Packaging
Ermis Awards 2016, Ermis Bronze, Packaging
Melima is the new name of Milelia, a distinguished Greek brand for traditional, handmade delicacies. Following an ownership change in 2016, the new management decided to pursue a drastic shift: keep the same recipes and production values that have defined the brand’s identity, while changing everything else.
We came up with the name “Melima” which, in greek, stands for caring. The name and new packaging, were inspired by the love and care in which the products are being prepared. For each of us, caring comes from the people who love us and want the best for us. Different characters with different personalities: our mother, our brother, our godmother, our best friend, our boyfriend etc. These characters were illustrated in a series of figures that offer a heart shaped hug.