Corporate Identity for a young art space in Zurich
Tart Gallery Zurich
EBGE 2015, Merit, Logotype
Tart Gallery is an open platform that provides the opportunity to young, upcoming artists and curators to host their vision. It provides the space in which the artists present their work.
For the brand identity we used a reference found in comic books where prostitutes are often illustrated waiting on street corners. We designed each letter of the word “tart” in a way that it forms an arrow, thinking that in each application they would always be placed in the corners, creating a space to apply any content or information.