The place to have a great coffee and see which way the wind is blowing, in the colourful neighbourhood of Kipseli, Athens

Client
Williwaw Cafe and Canteen

Year
2022

Williwaw is a fanciful English word that describes a sudden gust of wind descending from a mountainous coast to the sea. It’s also a casual, youthful café in Kypseli, Athens, that opened its doors in 2021. If you walk down from the top of Kerkyras Street, you can see the sea in the distance: that’s how a nautical term met a coffee shop in this colourful corner of the city.

For the Williwaw logo we designed a weathercock; this way, the concept of the wind mentioned in the café’s name is visualised as a special character. Without resembling any particular species, this cool bird becomes the face of the brand and appears in signage and product packaging (such as specialty coffee blends and merch).

The bird illustration has a naïve, handmade style, giving a friendly tone to the overall identity and avoiding a serious-looking result. As such, it picks up the relaxed atmosphere of the café and the neighbourhood around it. When it comes to great coffee with friends, check Williwaw to see which way the wind is blowing.